Third Loft Sales & Marketing specializes in
marketing strategy and sales:
sales copy, sales training, and sales performance.
How Are We Different?
Most marketing companies focus primarily on online marketing, graphic design, and ads. So, you probably think we do those things too, and it might surprise you when we say:
No, sorry. We don’t do any of those things. We’re about marketing strategy and sales.
Ultimately, companies that fail either do too little marketing or spend too much on marketing for the return they’re getting. Marketing is really one of those areas of business that can be extremely time-consuming, or costly. It’s sometimes hard to know what to do, how to do it, how to communicate your business to others, and how to avoid wasting money.
We help you focus your marketing efforts. Our marketing strategy services help you develop marketing efforts that are often relatively inexpensive but also have higher return rates than many high-dollar online marketing efforts and ads.
Where to Focus
Ultimately, companies that fail either do too little marketing or spend too much on marketing for the return they’re getting. Marketing is really one of those areas of business that can be extremely time-consuming, or costly. It’s sometimes hard to know what to do, how to do it, how to communicate your business to others, and how to avoid wasting money.
We help you focus your marketing efforts. Our marketing strategy services help you develop marketing efforts that are often relatively inexpensive but also have higher return rates than many high-dollar online marketing efforts and ads.
If you’re looking at our website you’ve probably done a lot of online marketing for your company. You know the things that work and the things that don’t. So, you’ll know the truth of the following statement: people don’t know the benefits of your product or service until you tell them.
Do you know a better way to tell people than with a salesperson or with high-quality sales copy? Of course not. Why? Salespeople and sales copy are the only ways to tell people exactly what you do. It’s a little like the sales copy you’re reading right now (wait, this is your company’s sales copy?).
Yep.
We believe the best sales copy is low-pressure, high-education content. People don’t need to be hit with thousands of ads to buy (nor do they want to see all those ads). They just need quality information that allows them to decide for themselves if your product is right for them.
Sales Training and Content
Our sales training course teaches you how to develop business very simply, very predictably, and without “being a salesperson.” You learn how to develop an education- and benefits-based message about your products or services that will compel people to do business with you.
Our sales copy is content marketing at its finest. Take the perfect message that any salesperson could ever deliver, write it down, then give away that message to every person you meet. Given enough exposure of time and repetition, you will develop business.
Need a salesperson? We offer professional sales services for certain industries. Of all our options this is the least expensive for you upfront. We’ll work on commission until you either develop an in-house salesperson or get enough business that you no longer need our services.
Marketing Strategy
Finally, but perhaps most importantly, we offer advice on marketing strategy. You probably already know this all too well, but your return on marketing is only as good as your strategy. You almost certainly know your industry better than we do, but because we work in many industries, we almost certainly have some marketing ideas from other industries that could work very well on your own.
We also focus on:
Email Marketing
Email Marketing
we write professional-grade email newsletters. The value of an email newsletter is determined by the size of your email list. We often get 35-55% open rates for clients, making it one of the least expensive yet most effective ways to reach people. People still use email and buy from emails, especially if the sales copy is well-written.
Blog Writing
Blog Writing
we write professional-grade blogs. Blogging is important as support to your current SEO efforts. More importantly, it also allows us to tell your ideal customers a story about you. It gives them a little weekly news article to follow that’s all about your company and the good you’re doing in the world. Blogging-as-education can be a very powerful soft-sell technique.Sales Material
Sales Material
we write professional-grade sales material and brochures. There’s really an art to good sales copy. It requires both writing and sales skills. Frankly, not everyone who writes ad copy has sold face-to-face before, or vice versa. Our background is based in both sales and formal, academic-level writing. We have carved a niche for ourselves in writing sales copy.Marketing Plan Review And Strategy
Marketing Plan Review And Strategy
we’ve written marketing plans for many companies in various industries. You may not need an entirely new marketing plan for your company. But, you may be interested in a free marketing plan review. We’ll sit down with you or jump on a call to learn more about your business and industry. Then, we’ll get back with you within a couple days with suggestions and feedback – even if you decide to never hire us for our paid services. Contact us [link to that page] for a free marketing plan review.
Sales Training
4-Week Sales Training
before we became “Third Loft Marketing,” Jake (the owner of Third Loft Marketing) just had a regular sales job, in college. He sold insurance after college, then transitioned into the mold, water, and fire restoration industry. During his time in business development he took his primary client from $100,000 a year in open-market sales, to $700,000 (and that number is still growing).Sales Support
Sales Support Program
sometimes, companies don’t need formalized sales training for their team so much as sales support. We have an ever-growing library of sales education, sales material, book notes, videos, and podcasts to give sales people the resources to hone their skills. We also host weekly sales support calls to help motivate and troubleshoot with companies’ sales teams.Get Started
Give us a call today or message us on our Contact Page and we will either sit down with you or jump on a call to give you a free marketing plan review. You want some opinions on how to improve, or where to go from here? That’s what this is all about. We do it for free because we want you to see our work quality. Consider it our free “try out” to make your team. We’re certain we’ll make the cut if you’ll give us the shot.
